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Book Reviews

  • Book Review - "The Art of Choosing"
  • Book Review - "Predictably Irrational"
  • Book Review - "Selling Blue Elephants"
  • Book Review - "SWAY: The Irresistible Pull of Irrational Behavior"
  • Book Review - "The Black Swan"

Our focus on innovation means we regularly review top-selling business books to integrate new insights and approaches into our projects.

For a synopsis and evaluation of recent popular business publications, click on the links below.

Click here to get access to our free downloads

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Click Here Book Review - "What Sticks"
Click Here Book Review - "The Black Swan"
Click Here Book Review - "Words That Work"
Click Here Book Review - "Smart World"
Click Here Book Review - "Fast Innovation"
Click Here Book Review - "FREE"
Click Here Book Review - "SWAY: The Irresistible Pull of Irrational Behavior"
Click Here Book Review - "Selling Blue Elephants"
Click Here Book Review - "Predictably Irrational"
Click Here Book Review - "The Art of Choosing"


Stay Informed

Sign up for our quarterly newsletter. By signing up with Optimization Group you will receive:

  • Access to the latest book reviews, white papers, case studies, and solutions.

  • Monthly newsletters with links to the latest blog posts and cutting-edge industry information

  • Updates on the latest tools and techniques to know customers and enhance brand recognition

Book Reviews

  • Book Review - "The Art of Choosing"

  • Book Review - "Predictably Irrational"

  • Book Review - "Selling Blue Elephants"

  • Book Review - "SWAY: The Irresistible Pull of Irrational Behavior"

  • Book Review - "The Black Swan"

Jeff Ewald, Founder
Jeff Ewald, Founder

Learn more about our staff
Successful Marketing Today
Successful Marketing Today
Improving Direct Marketing
Improving Direct Marketing
Mining your Marketing Data for New Insights
Mining your Marketing Data for New Insights
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Please feel free to contact our staff if you have any questions about how Optimization Group can help your organization.
  • Tom Thompson, Director of New Business Development tthompson@optimizationgroup.com
    (734) 748-5460

  • Jeff Ewald, Founder
    jewald@optimizationgroup.com
    (248) 459-1194

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