The Optimization Group is a market research and data analytics firm based in Ann Arbor, Michigan. Our group also includes a number of senior team members virtually connected to us across the United States. We were incorporated in January, 2001.
The intellectual spirit of Optimization Group is embodied in our proprietary Return on Marketing Investment (ROMI) systems. After hundreds of ROMI evaluations for dozens of brands, we've proven that our unique set of ROMI tools and processes produce greater returns.
We work with Fortune 1000 companies, and often in concert with their advertising, event marketing and promotion agencies. In categories ranging from consumer packaged goods to consumer durables. From consumer technology to consumer services, and in a wide range of business-to-business categories, from SOHO to SMB and enterprise sized companies..
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