Optimization Group is a marketing innovation and accountability firm. We remove the emotional and political barriers to produce better marketing communications.
We have measured over 1,800 different marketing campaigns, from thirty-five product and service categories. Our process uses unique analytic tools to:
- Know Your Customers
- Generate Ideas
- Optimize Ideas
- Maximize Brand Relationships
- Measure ROI
- Report Campaign Results
The Optimization Group headquarters is based in Ann Arbor, with members across the country working with clients like: Hewlett Packard, Bank of America, Bulova, Microsoft and United States Naval Recruitment.
