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Know Your Customers
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Optimize Ideas

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Measure ROI
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Report Campaign Results.

Optimization Group is a marketing innovation and accountability firm.
We remove the emotional and political barriers to produce better marketing decisions.

Based in Ann Arbor, Michigan, Optimization Group has members across the country working with clients like Hewlett Packard, Bank of America, United States Postal Service, Microsoft and United States Naval Recruitment. We have measured over 1,800 different marketing campaigns from over thirty-five product and service categories. We specialize in statistical data analytics, modeling, and survey research. If you'd like to learn more, don't hesitate to contact us.

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Featured Downloads

  • Marketing Confidence

  • Finding Relationships in Customer Data - Data Modeling

  • Putting Information Into Action - Dashboards

  • Uncovering Market Insights - Secondary Research

  • Lead Nurturing

  • Book Review - "The Art of Choosing"

Keith Woods, Director of Analytics
Keith Woods, Director of Analytics

Learn more about our staff
Getting the Optimal Return on your Marketing Investment
Getting the Optimal Return on your Marketing Investment
Improving Direct Marketing
Improving Direct Marketing
Mining your Marketing Data for New Insights
Mining your Marketing Data for New Insights
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Please feel free to contact our staff if you have any questions about how Optimization Group can help your organization.
  • Tom Thompson, Director of New Business Development tthompson@optimizationgroup.com
    (734) 748-5460

  • Jeff Ewald, Founder
    jewald@optimizationgroup.com
    (248) 459-1194

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